Hard problems, quiet interfaces. I design enterprise software that stays calm when the work isn't.

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Senior Product Designer at Testsigma · open to conversations
Ayushi Kumawat
Ayushi KumawatSenior Product Designer · Bengaluru

I'm a senior product designer for enterprise and B2B software. For four years I've designed the tools people use all day at work: multi-role workflows, operational dashboards and AI features. I started as an engineer, so what I design gets built the way it was drawn.

See the work → About me
4+years in product design 2.5M+monthly active users 0→1twice 4enterprise products shippedEx-GeoIQ (acquired by Lenskart) · Axtria
01 · Selected work

Four products, designed end to end.

Location intelligence, an AI stylist, a multi-role workflow and an operations dashboard. Click any card for the full case study.

RetailIQ

A location-intelligence product expansion teams use to decide where to open next. Built 0→1 on 25,000+ data points.

GeoIQLocation intelligenceEnterprise SaaS

B.ai, the AI stylist

Led UX for Lenskart's conversational AI stylist, lifting conversion by 37% across 11 languages.

LenskartAI productVoice UX

PropIQ / MarketConnect

One workflow for brokers, BD and brand teams, with +17% conversion and 700+ enterprise users onboarded.

GeoIQMulti-role workflow0→1

PerformanceIQ

An alert-first dashboard that puts 28 stores in one view and turns every issue into tracked work.

GeoIQOperationsDashboards
02 · About

From engineer to enterprise designer.

Three chapters: where I started, where I grew, and what I'm working on now.

01Jun 2021 – Feb 2022 · Full Stack Developer, United Telecoms Limited

I started on the build side.

I studied cloud technology and information security, then worked as a full-stack developer at United Telecoms.

Writing production code taught me how products really get built: data models, APIs, permissions, edge cases. I moved into design to shape what gets built, and I still design with the build in mind.

02Feb 2022 – Aug 2026 · Axtria → GeoIQ (acquired by Lenskart)

Then four years of enterprise B2B.

At Axtria I designed enterprise analytics. Then I joined GeoIQ as its founding product designer, was promoted to senior, and stayed through its acquisition by Lenskart.

I was often the primary or only designer, owning products from the first sketch to scale: location intelligence, property sourcing, store operations and an AI shopping assistant.

4+years in product design
0→1twice, RetailIQ and PropIQ
2.5M+monthly active users
44components in a design system I built
03Sep 2026 – Present · Senior Product Designer, Testsigma

Now: enterprise tools with AI inside.

At Testsigma I design an AI-driven platform used by engineering and QA teams at enterprise scale. Same job as always: a complex system, several roles, and a clear next step for each of them. My engineering background helps here more than anywhere.

Current work · AI in enterprise workflows

Making AI agents' work reviewable

The work is under NDA. The design problem I can talk about: when AI agents do part of the work, how does an enterprise team see what happened, trust it, and decide where a person still needs to step in?

Seewhat the agent actually did
Trustthe evidence behind each result
Decidewhere a person steps in
03 · How I work

Reliable from brief to handoff.

Enterprise products are judged on whether people can do their job with them every day. This is how I make sure they can, and how I make sure what I design actually ships.

Predicted revenue
₹4.2 Cr
▲ top 5 of 38 sites
sample data
01

Multi-role by default

I map every role before any screens: who sees what, who acts, who approves. MarketConnect brought three roles onto one record this way.

02

Data-heavy, without the noise

Dashboards lead with the issue, then the evidence, then the action. People managing many things at once need attention, not more charts.

03

AI people can check

Recommendations and automation stay visible and reversible, so users stay in control. That's how B.ai earned a +37% conversion lift.

04

Specs engineering can build from

Named tokens, every state drawn, feasibility checked in week one. My developer years make the handoff a lookup, not a meeting.

04 · Journal

Notes on how I work.

The things teams usually ask about after the portfolio review: how I start, how I disagree, and what I do when a problem has no clean design answer.

entry 01

Why before Figma

Ayushi's working notes · Bengaluru

I like understanding why we're building something before I start designing it. If the problem is still fuzzy, I'll usually spend more time asking questions before opening Figma.

rule no. 1: a brief nobody can explain isn't ready

1 / 5
05 · Side projects

Things I build to learn faster.

Small projects where I use AI and code to go from idea to something real. Each one is playable here, with a short write-up behind it.

Pick a brand colour
color.brand = #B5532F
44components
14frames
1token set
PrimarySecondaryActive
Search stores…
Revenue vs plan96%
OverviewStoresAlerts3
Claude + Figma MCP

A design system, built by prompting Figma

I set up the tokens first, then directed Claude to build 44 components in Figma against them. Change the brand colour and every component above follows the same token.

Lease · Unit 4BShortlisted
Retail unit, ground floor1,200 sq ft
JSX → HTML

A leasing app you can click through

A working property-leasing flow built in code, so stakeholders tested real steps instead of static frames. Try it.

HTML + CSS + AI pair

This portfolio

Designed and built in code: one token system, nine desk objects in the hero and a messy / tidy toggle. This is the same idea in miniature.

06 · Résumé
Ayushi Kumawat

Ayushi Kumawat, Senior Product Designer

Bengaluru, India · designwithayushi@gmail.com · designwithayushi.work · LinkedIn

Download PDF résumé ↗

Summary

Senior Product Designer with 4+ years designing B2B SaaS and enterprise platforms end to end, after starting as a full-stack developer. I design multi-role workflows, data-heavy dashboards, design systems and AI features, with an engineering eye for feasibility. Led UX for an AI stylist that lifted online conversion by 37% on a platform with ~2.5M monthly active users, and took two products from 0→1.

Core Skills

  • Product design
  • Interaction design
  • Visual design
  • Design systems
  • Design thinking
  • Systems thinking
  • B2B SaaS
  • Enterprise UX
  • Multi-role workflows
  • Dashboard design
  • Data visualization
  • AI product design
  • Conversational and voice UX
  • Information architecture
  • User flows
  • Wireframing
  • Prototyping
  • Design handoff
  • Cross-functional collaboration
  • Figma
  • HTML, CSS, JavaScript
  • React (JSX)

Education

Bachelor's Degree (B.Tech), Cloud Technology and Information SecurityJain University, Bengaluru · 2021

Work History

  1. Senior Product DesignerSep 2026 – Present
    Testsigma
    • Designing an AI-driven test automation and quality assurance platform for enterprise engineering teams.
  2. Senior Product DesignerMay 2025 – Aug 2026
    Founding Product DesignerSep 2023 – May 2025
    GeoIQ (acquired by Lenskart)
    • Led UX for B.ai, Lenskart's conversational AI stylist: +37% online conversion lift, 11 languages, ~2.5M monthly active users.
    • Took RetailIQ and PropIQ from 0→1 as founding designer; PropIQ drove a +17% conversion improvement and onboarded 700+ first-time enterprise users.
    • Designed decision-first, map-based dashboards working with 25,000+ data points, and cut stakeholder decision time by 4x.
    • Built a design system from scratch with 44+ components, and designed MarketConnect and PerformanceIQ end to end.
  3. UI/UX DesignerFeb 2022 – Sep 2023
    Axtria
    • Designed enterprise analytics products, from user flows and wireframes to high-fidelity visual design.
  4. Full Stack DeveloperJun 2021 – Feb 2022
    United Telecoms Limited
    • Built and shipped product features end to end across front end and back end.
07 · Let's talk

Got a hard problem? Let's make it feel simple.

Building enterprise or B2B software with many roles, a lot of data or AI in the loop? I'd love to hear what you're working on.

  • Enterprise platforms
  • Multi-role workflows
  • Operational dashboards
  • AI features
  • Design systems
Message on LinkedIn ↗ Resume ↗
Postcard · Bengaluru

Hi Ayushi,
we're building something complex and would love your eyes on it.

ToAyushi Kumawat
RoleSenior Product Designer
Emaildesignwithayushi@gmail.com
Local time--:-- IST · Bengaluru